scotts  |  soup up my spreader
customized lawn care
custom lawn care
Challenge:  Scotts TurfBuilder is the fertilizer for DIY lawn fanatics. Unfortunately, bargain brands were starting to eat into Scotts marketshare. We needed to generate PR and rebuild some customer loyalty for the TurfBuilder brand.

Solution:  An online and in-store contest at Home Depot to win one of a limited set of "souped up" customized spreaders. Lawn care got a dose of adrenaline from car culture detailing. And lawn enthusiasts could get a kick out of feeding their lawns.

Each of the custom spreaders was a thing of unique beauty. Models included The Hotrod, The Chopper, The Texan and more. Details like spinner hubcaps, chromed framework, cattle horns,  side view mirrors and fuzzy dice made them truly one of a kind.

The microsite was designed for maximum ease of use. Minimal navigation. No scrolling. This way, it ported over to kiosk use with very few design changes.

The kiosks traveled to over 50 Home Depots that Spring. Thousands entered the contest. Everyone won (second prize was a $5 coupon off any bag of TurfBuilder).