Challenge: Roundup has been the leading weedkiller in America for the last twenty years. Unfortunately, consumers often misunderstand how to use the product safely and properly.
Solution: The Roundup Cowboy - the strong, silent Clint Eastwood of the suburban driveway - has lived on broadcast for 5 years, building the brand to over 80% market share. So naturally, when Roundup needed to explain the proper usage of weed killers, it was time for him to sing...
MICROSITE | VIDEOS | BANNERS | YOUTUBE
At the site, DIYers learned everything about Roundup and weed killing. Select a question, and our suburban hero answers it with serious Johnny Cash swagger.
Roundup 101: intro video.
Which weeds will Roundup kill?
How do I properly apply Roundup?
How does Roundup work?
Can I apply Roundup if bad weather is coming?
Is there a way to keep weeds away for a longer time?
Where can I apply Roundup?
The site was optimized for mobile. The videos were also hosted on a Roundup youtube channel.