McKinsey / Google
pharma 3D
site design
DIY do-over
Challenge: McKinsey and Co., Google and The Wharton Business School wanted to create an e-book/open-platform to discuss marketing Pharma in the digital age. They needed a partner to produce the project from the ground up - gathering resources from hundreds of sources, comping and designing, coding out and ultimately launching across all digital and e-reader platforms. In just six months.