Each of the custom spreaders was a thing of unique beauty. Models included The Hotrod, The Chopper, The Texan and more. Details like spinner hubcaps, chromed framework, cattle horns, side view mirrors and fuzzy dice made them truly one of a kind.
The microsite was designed for maximum ease of use. Minimal navigation. No scrolling. This way, it ported over to kiosk use with very few design changes.
The kiosks traveled to over 50 Home Depots that Spring. Thousands entered the contest. Everyone won (second prize was a $5 coupon off any bag of TurfBuilder).