Challenge: Sales were going down on Blistex Medicated Ointment, which already had low awareness in the under 30s target. Add to this a tight promotional budget of 350k, all-in, including media.
Solution: "Blistex Presents", a microsite with animated shorts focused on lip pain. The flash-based site was kept lo-tech. Videos were easily shareable online. The client was so pleased, they purchased extra media to run some of them in-theatre.